One of the largest streaming services, with millions of subscribers worldwide, uses customer analytics to generate individualized recommendations that personalize and enhance the customer experience. But in a category with several major players — not to mention billions of hours of content — providing a top-notch customer experience that attracts viewers, retains them long-term, and elicits maximum engagement, is essential to staying competitive.
Find out how this company surpassed utilized Immuta to:
- Implement dynamic attribute-based access control across Databricks, Snowflake, and Azure AD
- Apply advanced privacy-enhancing technologies to protect user data without sacrificing utility
- Reduce complexity, bottlenecks, risk, and compute costs by eliminating the need for copying and moving data
- Surpass its subscription goals years ahead of schedule, while accelerating speed to data and data engineering productivity
