By implementing Immuta’s privacy-enhancing technologies (PETs), data teams achieved 400% growth in permitted use cases. Immuta’s advanced privacy-enhancing technologies (PETs) dynamically mask and anonymize sensitive data – with mathematical guarantees – to accelerate data sharing use cases.
Copying data and manually removing or anonymizing values can delay analysis and weaken data utility. Immuta’s dynamic masking policies support hashing, regular expression, rounding, conditional masking, replacing with null or constant, with reversibility, with format preserving masking, and with k-anonymization, as well as external masking — all without ever copying or moving data.
Eliminate manual, code-based approaches that require a team of mathematicians to prevent re-identification. Immuta enables data teams to apply k-anonymization at query time from any database it is connected to, allowing you to seamlessly prepare sensitive data for use. Compared to other approaches, k-anonymization has been shown to be the most effective for data masking.
Protect yourself from data leaks without resorting to manual changes. Immuta automates access restrictions based on masking policy conditions, such as time-based windows, user’s geography, and data in adjacent cells or reference tables. Immuta’s conditional logic in masking policies provides flexible policy enforcement while reducing risk.
Protect yourself from data attacks without resorting to time-intensive security methods that require coding or new ETL pipelines. Immuta’s randomized response helps achieve local differential privacy for specific columns, making it possible to put mathematically guaranteed limits on an attacker’s ability to exploit your data.
Differential privacy statistically guarantees that any individual record within a dataset cannot be identified. Immuta is one of the few data platforms to provide differential privacy. It is one of our dynamic privacy enhancing technologies (PETs) and it works by injecting noise into queries to protect the privacy of individual records and enable increased data sharing.
Masking & Anonymization
Data de-identification is the removal of personal information, such as names, specific geographic locations, telephone numbers, and Social Security numbers, to prevent the identification of specific individuals within a data set. This practice mitigates privacy risks and prepares data for access, analysis, and sharing.
De-identifying data preserves individuals’ privacy and enables valuable data sharing and use. De-identification is a core requirement for HIPAA compliance, as it ensures that medical and health data can be used in areas such as research, policy assessment, and comparative effectiveness studies, without compromising the individual’s right to privacy.