Cookie Notice

Last edited: January 31, 2024

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This Cookie Notice describes how we use cookies and similar technologies when you visit the immuta.com website (https://www.immuta.com; “Website”). We may update this Cookie Notice from time to time and at our own discretion. Every update shall be communicated through the Website. If the update relates to something for which we asked your consent before, we will ask you to consent again with our updated Cookie notice.

Cookies are small text files that are placed on your computer by websites that you visit. We use them to make our website work more efficiently, make it more interactive and provide personalized advertising, as well as to get insight into how visitors use it.

We use other technologies as well. Pixels are invisible dots on a webpage that facilitate a connection with a predetermined server whenever the website visitor visits the page on which the pixel is embedded. Pixels are used among others to generate statistics regarding website visits and to provide personalized advertising.

Contact details of Immuta

If you have a question regarding the use of cookies or similar technologies on the Website, you can reach out to Immuta, Inc., with offices at 725 Thomson Place, 4th Floor, Boston, MA 02210, USA, United States of America. You can contact us via email at [email protected].

The cookies and pixels we use

The table below explains the cookies we use and why:

NECESSARY COOKIES:

Necessary cookies are cookies which are necessary to allow the Website to function properly, to retain your preferences (such as language selection) and to allow third-party features to operate. For any personal data processed through necessary cookies we rely on our legitimate interest to make available a well-functioning Website.

Cookie Purpose Expiry Third Party, if any
_ALGOLIA Set by Algolia to facilitate search function. 6 months Algolia Inc
^__cf_bm$ Helps to identify and mitigate automated traffic to protect your site from bad bots. 30 Minutes CloudFlare Inc
^__cfruid$ This cookie is set by HubSpot’s CDN provider because of their rate limiting policies. Learn more about Cloudflare cookies. It expires at the end of the session. Hubspot Inc
googtrans This cookie stores the translation preference: it contains translation languages, for example ‘/en/it (English to Italian)’, and expires when you close your browser Session Google LLC
_help_center_session Stores unique session key for Help Center Functionality. Session Zendesk Inc
IA_SESSION Session Immuta Inc.
^pi_opt_in Stores Pardot’s privacy preferences. Persistent Pardot LLC
viewedOuibounceModal Technical session cookie used for exit-intent detection. Session Wisepops
wisepops This is where we store various persistent data to make the experience of your visitors is in line with your targeting. 2 years Wisepops
wisepops_session Data is stored during the session and a maximum of 2 hours for targeting resolution. Session Wisepops
wisepops_visits Persistent cookie where the last 10 visits dates are stored. 2 Years Wisepops
^XSRF-TOKEN$ Helps with site security in preventing Cross-Site Request Forgery attacks. Immuta Inc.
^_zendesk_session$ This cookie holds session information for root access applications. 8 Hours Zendesk Inc
^_zendesk_shared_session$ This cookie holds session information for sharing across Zendesk applications. 8 Hours Zendesk Inc
osano_consentmanager Stores the user’s current consent status. 1 year Osano
osano_consentmanager_expdate Stores the expiration of the user’s captured consent. 1 year Osano
osano_consentmanager_uuid Stores the user’s unique consent identifier. 1 year Osano

STATISTICAL COOKIES:

Statistical cookies allow Immuta as well as third-party feature providers to understand how you and other visitors interact with the Website and the third-party features embedded therein. Statistical cookies are only placed upon your explicit consent.

Cookie Purpose Expiry Third Party, if any
AnalyticsSyncHistory Used to store information about the time a sync took place with the lms_analytics cookie. 30 Days LinkedIn Corporation
^cb$ Microsoft MSN 1st party Used to measure the use of the website for internal analytics. 2 Years Microsoft Corporation
^_ga$ Associated with Google Universal Analytics to distinguish unique users by assigning a randomly generated number as a client identifier. 2 Years Google LLC
_ga_.* Used to persist session state. 2 Years Google LLC
_gac_.* Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts. 90 Days Google LLC
^_gat$ Associated with Google Universal Analytics to throttle the request rate – limiting the collection of data on high traffic sites. 1 Minute Google LLC
_gat_clientTracker Google Universal Analytics technical cookie used to throttle request rate 1 Minute Google LLC
^_gat_UA-.* Set by Google Analytics to identity the number of the account or website it relates to. 1 Day Google LLC
^_gid$ Associated with Google Universal Analytics to distinguish unique users by assigning a randomly generated number as a client identifier. 1 Day Google LLC
li_sugr Used to make a probabilistic match of a user’s identity outside the Designated Countries. 90 Days LinkedIn Corporation
ln_or Used to determine if Oribi analytics can be carried out on a specific domain. 1 day Oribi
outbrain_cid_fetch Conversion tracking. 1 Hour Outbrain Inc
_uetmsclkid Stores performed actions on the website. Sessions Microsoft Corporation
_uetsid Stores and track visits across websites. 1 Day Microsoft Corporation
wisepops_activity_session Analytics identifier that allows us to provide reports of your campaign’s performances. Session Wisepops
^_hp2_hld.* Used to determine which domain a cookie can be set on (since public suffix domains block setting cookies on the top level) Should not persist Heap Inc
^_hp2_id.* User cookie (stores user_id, identity, other IDs) 13 months Heap Inc
^_hp2_ses_props.* Session properties cookie (stores timestamp and cookie domain/path) 30 minutes Heap Inc

MARKETING COOKIES:

Marketing cookies are used by us and our partners to keep track of our visitors and provide them with personalized ads and other content. Marketing cookies are only placed with your explicit consent.

Cookie Purpose Expiry Third Party, if any
^bcookie$ Microsoft MSN 1st party Used for showing advertisements. 1 Year LinkedIn Corporation
^bscookie$ Used by LinkedIn for tracking the use of embedded services. 1 Year LinkedIn Corporation
^_cc_dc$ Collects anonymous statistical data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website’s users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. crwdcntrl.net
^_cc_id$ Collects anonymous statistical data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website’s users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. crwdcntrl.net
^demdex$ Set by Adobe Audience Manger to perform basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc. 180 Days Adobe Inc
^dpm$ Set by Adobe Audience Manager to record information around synchronisation of IDs. 6 Month Adobe Inc
^_fbc$ Placed by Facebook to store last visit. 3 Months Meta
^_fbp$ Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 Months Meta
_gat_gtag_ Used to set and get tracking data. 90 Days Google LLC
^_gcl_au$ Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 Months Google LLC
^_gcl_aw$ Stores ad click information so that conversions can be attributed outside the landing page. 3 Months Google LLC
^IDE$ Carries information about how the end user uses the website and any advertising that the end user may have seen before visiting said website. 2 Years Google LLC
^lang$ This cookie is set by LinkedIn to set default locale/language. Session Linkedin Corporation
^lidc$ To facilitate data center selection. 1 Day LinkedIn Corporation
li_fat_id Member indirect identifier for Members for conversion tracking, retargeting, analytics. 30 Days LinkedIn Corporation
lrsync Set by Clickagy for audience analytics and targeted advertising. 29 days Clickagy LLC
^MR$ Bing tracking. 6 Months Microsoft Corporation
muc_ads This is a cookie that is set by twitter.com. It is used for optimizing ad relevance by collecting visitor navigation data. 2 Years Twitter Inc
^MUID.* This cookie is set by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains. 1 Year Microsoft Corporation
^personalization_id$ Carries information about how the end user uses the website and any advertising that the end user may have seen before visiting said website. Persistent Twitter Inc
^pxrc$ Contains unique identifier for recency tracking that is used for proprietary data onboarding solution with Dun & Bradstreet. 6 Months LiveRamp
_rdt_uuid This cookie is set by Reddit and is used for remarketing on reddit.com 3 Months Reddit Inc
^rlas3$ Used for advertising purposes. 1 Year LiveRamp
^test_cookie$ Set by DoubleClick to determine if the website visitor’s browser supports cookies. 15 Minutes Google LLC
^_uetvid$ This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. 13 Months Microsoft Corporation
^UserMatchHistory$ Used to track visitors so that more relevant ads can be presented based on the visitor’s preferences. 30 days LinkedIn Corporation
^visitor_id.* Used for tracking purposes. 10 Years Pardot LLC

The table below explains the pixels we use and why:

Pixel Description Third Party, if any
_/ad/#/pixel Collects data on user behavior and interaction in order to optimize the website and make advertisement on the website more relevant. Quora
ads/ga-audiences Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites. Google
i/adsct The pixel is used by Twitter.com in order to determine the number of visitors accessing the website through twitter advertisement content. Twitter
pagead/1p-conversion/# The pixel is used to measure visitor conversion on the website. Google
pagead/1p-user-list/# Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. Google
pagead/landing Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement. This also allows the website to limit the number of times that they are shown the same advertisement. DoubleClick
pagead/landing Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement. This also allows the website to limit the number of times that they are shown the same advertisement. Google
pagead/viewthroughconversion/783143110 This pixel measures the number of website visitors arriving through conversion through DoubleClick. DoubleClick
rp.gif Necessary for the implementation of the Reddit.com’s share-button function. Reddit
tr Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. Facebook

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Recipients of the data collected

When third parties are allowed to use our website for placing and/or collecting data through cookies and pixels, we have highlighted such third parties in the tables above. Please refer to the privacy and cookie notices of each of these third parties to understand how they collect and use your personal data.

When transfer restrictions are applicable upon data movements between the EEA/UK and the United States, we transfer personal data from the EEA to the United States on the basis of either standard contractual clauses depending upon the categories of personal data and the purpose of the processing at stake or a derogation.

Your rights

Subject to applicable law, you may have the right to:

  • ask whether we hold personal data about you and request copies of such personal data and information about how it is processed.
  • request that inaccurate, incomplete or outdated personal data is corrected or completed.
  • request deletion of personal data in certain circumstances.
  • request to restrict the processing of personal data in certain circumstances.
  • object to the processing of personal data on grounds relating to your personal situation.
  • request that we provide a copy of your personal data to you in a structured, commonly used and machine readable format in certain circumstances.
  • withdraw your consent with our use of cookies and pixels whenever such use is based on your consent.

If you wish to do any of these things, please contact us at [email protected].

You can also lodge a complaint with your local supervisory authority.

You can contact our Data Protection Officer (DPO) at [email protected]. Individuals and the data protection supervisory authorities in the EU may also contact our EU representative according to Art. 27 GDPR:
bpc GmbH, Attn: Immuta, Inc., Einigkeitstrasse 9, 45133 Essen, Germany; email: [email protected]
www.b-p-c.eu

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